Your clients are asking about AI. Some are already using it without telling you. The question for most MSPs has shifted from whether to offer AI to how.
Two paths come up again and again. The first is a platform you deploy and resell, which gives clients a secure place to use AI assistants and build simple workflows. The second is a delivery partner that finds, builds, and runs automation that changes how a client's business operates. Hatz AI is one of the best-known examples of the first path. Valenta represents the second.
They solve different problems. This guide breaks down what each one does well, where the gaps are, and how to decide which fits your clients. In many cases, the answer is both.
What Hatz AI Does Well
Hatz AI is a secure AI platform built for SMBs and the MSPs who serve them. It lets MSPs deploy AI assistants, agents, and workflows across their client base from a multi-tenant environment, and it holds SOC 2 Type 2 certification. That security posture matters when your clients handle sensitive data.
Hatz has also invested in go-to-market support for MSPs. Its Activate tool helps partners identify which clients are ready for AI, surface unsanctioned "shadow AI" use, and track rollout across their customer list. For an MSP that wants a governed AI workspace to offer clients quickly, with recurring platform revenue attached, Hatz is a strong option.
What Valenta Does
Valenta is an AI-Powered Intelligent Automation and Data & AI firm that delivers its work as a managed service. We've implemented automation for more than 500 SMB clients through a network of local Managing Partners in over 20 countries.
A Valenta engagement starts with the business process. We map how work gets done today, identify where automation will pay off, and build the business case before anything is built. From there, our teams design and deploy Digital Assistants and AI agents, integrate disconnected systems (ERP, CRM, accounting, HR), build data foundations and BI reporting, and keep everything running and improving over time. When a process needs human judgment that automation can't cover, we can supply offshore and nearshore resources to fill the gap.
We are vendor-agnostic. The technology is chosen to fit the process, and that can include platforms your clients already use.
The Work a Platform Leaves on Your Desk
Here is the honest reality of reselling any AI platform, Hatz included. The platform puts AI into your clients' hands. Getting measurable business results from it is still your job.
To turn a platform subscription into outcomes a client will renew for, someone has to find the right use cases, map the processes involved, scope the work, build the ROI case, design automations that connect to the client's core systems, manage the change with the client's staff, and maintain everything as software and processes evolve.
For most MSPs, that's a consulting and automation practice you'd need to build from scratch: business analysts, automation engineers, data specialists, and project managers. Those skills sit outside a typical MSP team built around infrastructure, security, and support.
There's also a difference in what you can promise. Platform adoption is a useful early signal, but seats activated and prompts run rarely show up in a client's P&L. Process automation does. Across Valenta engagements, clients typically see processes run 5 to 8 times faster and operating costs drop 40 to 70% on the processes we automate. Those are the numbers that justify a budget line at renewal time.
Side-by-Side Comparison
Which Path Fits Your MSP?
Hatz is a natural fit if your goal is to give clients a secure, governed AI workspace, get ahead of shadow AI risk, and add recurring platform revenue without building a services team. It works best for general productivity use cases such as drafting, research, document analysis, and internal assistants.
Valenta is a natural fit if your clients run process-heavy operations like accounts payable, month-end close, claims processing, order management, or reporting, and they want measurable reductions in cost and cycle time. It also fits if you want to offer AI and automation without hiring a consulting bench to deliver it.
Using both makes sense for many MSPs. A platform can drive broad, day-to-day AI adoption across a client's staff, while Valenta handles the high-value process automation, integration, and data work that sits underneath. Because we're vendor-agnostic, a platform your client already uses can become one component of a Valenta-led solution.
“Hatz gives you an AI platform to sell. Valenta gives you an AI and automation practice to sell.”
Jayesh Kasim
Co-Founder and CEO, Valenta
What Partnering with Valenta Looks Like
MSPs work with Valenta to extend what they can offer their clients. You keep the client relationship and your role as their trusted technology advisor. A local Valenta Managing Partner works alongside you to run discovery, scope the opportunity, and deliver the solution, with our global delivery teams building and managing the automation.
The result is an AI and automation offering your clients can see in their numbers, delivered without adding headcount to your team. Talk with our partner team about how MSPs are adding AI-Powered Intelligent Automation to their portfolio.
Want to see where automation could make a difference for your clients?
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