Terri Cosgrove

Terri Cosgrove has spent her career proving that the right partnership outperforms adding more headcount. At Valenta she builds the partner programs and referral relationships that extend the company's automation and AI capabilities through the advisors, associations, and service providers that small to mid-sized businesses already trust.

The conviction comes from having done it before. As Co-Owner and Managing Partner of Reunion Realty, Terri helped build a multimillion-dollar independent brokerage from the ground up and her leadership helped secure an exclusive partnership with the onsite resort that doubled company revenue without adding a single employee. That deal did what good partnerships do: it opened a channel the company could not have bought its way into, and it let a small team compete directly with national brands. She also built a hybrid training model to help agents that were new to the vacation and investment real estate market get up to speed with more velocity. She also led the brand and marketing strategies, directed the operational systems, and supported key relationships with the developer, builders, and property managers that kept the pipeline full.

Before real estate, Terri held senior sales and marketing leadership roles across Central and Southwest Florida in multimedia, hospitality, and the events and convention markets, generating more than $20 million in new sales. Twenty-five years across real estate, hospitality, golf, media, and entertainment taught her something that shapes how she runs a partner program today. Partnerships succeed when they are built as businesses, with clear economics, defined ownership, and a reason for both sides to keep showing up after the first deal closes.

At Valenta, Terri is focused on two things: building the programs that make partnering with Valenta straightforward, and recruiting the referral partners who bring it to market. On the program side, that means the structure underneath the relationship, how a partner gets onboarded, how opportunities move from first conversation to engagement, and what each side owns along the way. On the recruiting side, she works the association and advisory channels where a single relationship can put Valenta's capability in front of hundreds of member businesses at once. Valenta delivers AI-powered Intelligent Automation solutions, from process discovery through implementation and ongoing optimization, combining local market expertise with global technical delivery teams. For partners, that means bringing AI and automation to their clients without building a delivery practice of their own.

Terri takes a straightforward approach with partners, ensuring there is a clear understanding of where Valenta fits and where it doesn't. She knows that sustainable partnerships are built on trust, transparency, and realistic expectations from the outset. Her greatest satisfaction comes from collaborative partnerships where innovative thinking and effective delivery combine to create meaningful results.

Unlike boutique consultancies limited by their own capacity, Valenta pairs local market expertise with global delivery infrastructure, so partners work with a trusted advisor backed by 500+ implementations across 20+ countries.

Outside of work, Terri enjoys traveling, golf, boating, cooking, and spends as much time as she can with her two sons. She is also active in charitable and community work using the same instincts that make her good at building partnerships by setting other people up to succeed.

Terri is based in the Orlando area and works with partners across North America.